It’s only a matter of time before all team sports go full-NASCAR and sell ads on their jerseys.
The WNBA led the way among major sports when it allowed team to plaster ads on their jerseys.
The Mayo Clinic Boost Lynx became the first major sports team in our area to adopt the idea, which they did in 2014, and it worked out fine. They won a championship.
Now it’s the men’s turn.
Bloomberg reports the Philadelphia 76ers have reached a deal with StubHub, the ticket reseller, for ads on their jerseys. But it’ll star small — just a 2.5 inch by 2.5 inch patch.
“It’s the best real estate in sports,” the 76ers boss said.
When the Timberwolves follow suit is still anybody’s guess, but it probably won’t be StubHub.
The team’s FlashSeats app has made the Timberwolves invisible on the ticket reseller’s site, causing some fans to sue the team.
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started the two most popular blogs in the history of MPR and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories but reflections , observations, and debate.