Aside from the intriguing marketing history, what we liked best about the deep dive into General Mills from CBS Sunday Morning today was the notion that people use protective gloves to handle old boxes of Wheaties.
Also, that people actually eat Wheaties.
Not to mention that “Poppin Fresh’s” heads are kept in coolers.
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started the two most popular blogs in the history of MPR and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories but reflections , observations, and debate.