Can we really learn anything from a cookie?
Nabisco, maker of the Oreo cookie, which ironically has been used in a racial epithet in the past, is banking on promoting diversity with a sales campaign. Or promoting sales with a diversity campaign. One of those.
The idea of “Open Up with Oreo,” is to urge people to open their hearts to those who are different and discover the similarities, says Ad Freak.
To show its commitment to the concept, Oreo is rolling out Red Velvet a Cinnamon Bun flavor.
Back in 2012, some people vowed a boycott of Oreo cookies because it issued a rainbow-themed cookie in support of the LGBT community.
The brand survived just fine.
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started the two most popular blogs in the history of MPR and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories but reflections , observations, and debate.