South Dakota nixes ‘don’t-jerk-and-drive’ campaign

We welcome the South Dakota intentional masturbation double entendre to a permanent place in the Museum of Marketing Campaigns That Seemed Like A Good Idea At The Time.

The state’s Office of Highway Safety today pulled its Don’t Jerk and Drive campaign after residents didn’t think a junior high-level joke was the way to get people to drive safer.

“The message is that we’d prefer drivers keep their cars out of the ditch and their minds out of the gutter,” Lee Axdahl, director of the office of Highway Safety, told the Argus Leader, confirming that the suggestive message didn’t happen by accident.

The message targeted young men, officials said, because they tend to be the ones who are mostly like to drive poorly.

Some marketing experts said the campaign was “brilliant.”

  • KTN

    Not that I didn’t believe you, but I had to go to the Onion first, and man, this is real. Awesome!

  • For some reason, I feel compelled to comment…

  • Tyler

    I had higher hopes for the title: “South Dakota yanks ‘don’t- jerk-and-drive’ campaign.”

  • Jack

    and casting a female with an English accent, a proper one at that mind you, with classical music in the background makes it more legitimate, appropriate and best of all ones-up everyone with getting in the last word. You all need to grow-up for gosh sakes.

  • Pentax Princess

    At first blush, it sounded like a little play time while driving. Never mind.

  • John O.

    So is there any coincidence then that South Dakota has a city called “Yankton?”

  • Scott

    The headline in the local paper says “South Dakota pulls driving campaign”. Heh, heh,.

  • Chris

    I am so thick that I had to ask my spouse why they would need to tell people not to jerk while driving as it seemed obvious to me.
    That’s when I found out that sine people jerk the steering wheel while driving which seems to be another obviously bad idea. Live and learn I guess.