Timewasters: The Hobbit safety video

The Hobbit is still a thing in New Zealand where Air New Zealand has just debuted another safety video designed to get its passengers to look up from their smartphones during the pre-flight briefing.

The video coincides with Peter Jackson’s second Middle-earth trilogy, The Hobbit: The Battle of the Five Armies.

It’s a better way to link to a movie/TV show than what the Minnesota Lottery came up with, although we’re pretty sure a Walking Dead theme would be the ultimate challenge for an aviation safety briefing.