Minnesota is the state of political hockey ads

Politics might make Minnesotans scratch their heads but hockey they get.

One of these days we’re going to have to calculate the impact — if any — a hockey ad makes in Minnesota elections. Is it, for example, as big a boost as a Scandanavian name?

Gov. Mark Dayton his re-election ad today. Its theme is… you can probably guess.

Earlier this year, Mike McFadden, who’s running against Al Franken, produced a hockey-themed ad.

The hockey-ad record is spotty. The Senate race in 2008 between Norm Coleman and Franken was close as it gets. The experts didn’t think Coleman’s hockey ad hurt. But it was set in a bowling alley. Who knows? Maybe that was the difference.

Tim Pawlenty actually played hockey. So when he ran for president in 2012, he went for the hockey ad.

And he got smoked. Hockey is a regional game.

  • Cat Zadra

    Ooh, good post. Makes me wish I could find video evidence of Pawlenty’s blooper when it was time to drop the puck. I searched a while back but couldn’t find anything.

  • Robert Moffitt

    Re: Coleman’s “One Thing” ad. Exploration? Explore somewhere else. Minnesota has no fossil fuel reserves. Zippo. Wind and renewables we got.
    We also have a lackluster hockey team that no longer sells out games.

    • Jack

      Hey Bob – the team did better than any of the MN MALE sports teams last year. Don’t diss the Wild yet.

      And no, I’m not a hockey fan.

      Still wouldn’t vote for Coleman – who cares if he brought hockey back. Too bad he didn’t send the Vikings packing. I’m thinking Zygi and company out to buy out the government’s share of the boondoggle stadium so that they have a real stake in the action.

      • Dave

        He also “brought hockey back” as mayor, not senator.

  • kevinfromminneapolis

    The governor played hockey as well.

  • Dave

    “I shut down a government. And won.” Clap clap clap.

  • Satriani92

    Yes, they are both “hockey ads” but that is about where the similarities end. Dayton’s ad is positive and talks about what he has accomplished. McFaddens ad is negative and doesn’t talk about what he would do differently or what his plans are, just saying how bad Franken is. These are typical ads from the respective parties and likely have as much to do with or more than the fact that they are hockey ads.