How to apologize 101

The passive-aggressive “apology” — that’s when you apologize to people “who might have been offended” — has become so standard that one might be tempted to conclude that sincere apologies are a thing of the past.

Last night, actor Jonah Hill, who was caught on tape a few days ago using a homophobic slur against a photographer, provided a good lesson in how to stop an unfurling public relations disaster: Own the disaster.