Nabisco to same-sex ad opponents: ‘Tough cookies’

A lot of companies still run for cover when the issue of same-sex marriage comes up. Honey Maid got its share of grief last month when it showed same-sex couples in some of its ads.

The One Million Moms group organized a letter-writing campaign:

Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin. Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome. The ad states, “Everyday wholesome snacks for every wholesome family. This is wholesome.”

One Million Moms stands up for Biblical truth which is very clear in Romans 1:26-27 about this particular type of sexual perversion.

Honey Maid is also using the hashtag #thisiswholesome. There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are changing the meaning of the word “wholesome.”

This is truly sad. If this is what Honey Maid thinks is wholesome, then my family will no longer purchase Honey Maid or Nabisco products.

The response? This:

Bottom line: If the ad bothers you, don’t buy the crackers. People get to choose.

(h/t: Consumerist)

  • Kassie

    If I didn’t already have HoneyMaid crackers in my pantry, I’d be buying more today.

  • Well done, National Biscuit Company, well done!

  • Joe D

    Bravo and well done! Kassie, I have to second that.

  • Dave

    Hey Bob, I’m surprised you didn’t address the Mozilla fiasco in your blog.

    • Was thinking about tying it in to the Supreme Court post I wrote about campaign contributions and freedom of speech but decided it would get too disjointed.

      • Dave

        Wasn’t related to campaign contributions or freedom of speech though.

        • joetron2030

          Ah, but in the court’s eyes, campaign contributions do equate to speech. So, I can understand why Bob might have considered tying them all together.

      • joetron2030

        I’ve been trying to figure out my own thoughts on the Mozilla Foundation fiasco, too.

  • John

    I’ve heard that typically people will comment to a company/store/whatever approximately 10x more frequently if they have a bad experience than they will if they have a good experience. If that holds true here, then does that imply that roughly 100x as many people approved of the message/advertisement than disagreed with it?

    I’m going grocery shopping either tonight or tomorrow morning. I know what I’m stocking up on.

  • kevinfromminneapolis

    So to feel superior I *should* go buy some crackers? I get so confused.

    • Not that confusing. You should do what you want to do for you and let other people choose what they want to do w.r.t. crackers.

      • John

        Also w.r.t. Basically everything else.

  • Jim G

    So many of these groups attacking same sex marriages use a specific Bible verse out of context. The greatest commandment is to love one another. I have never understood why they always forget the most important tenet of Christianity.

  • Ted666

    Bye, bye Honey Maid. Don’t let the frothy mixture hit you on the way to perverting the meaning of wholesomeness.

    • Jeff

      I agree with part of what you wrote, but you didn’t spell it correctly. It is “buy buy Honey Maid”!

    • Joe

      Frothy mixtures cannot be avoided when Honey Maid crackers are involved, pass the milk! I’ll drink it straight from the udder!

  • Tyrone

    This is awesome! Nabisco did an amazing thing and anyone who disagrees should be ashamed! What does it matter about our sexual preference? Love is love and if you are happy with someone, man or wife, nothing should stop you from being with that person. I am a christian and I believe that homosexuality shouldn’t be considered sin. It’s just another form of love.

  • Jay T. Berken

    Not to take away from thenation opening to the tolerance of LGBT community, but for Nabisco, it comes down to the free market. This is an opening to a newer market for their business. The “Christian” market has been targeted already, and Nabisco probably does not see the need to cater to their demography.

  • AJAY

    I’m off to the store now!!!

  • Joe

    Gay crackers are usually tastier crackers. Fat free though, so there’s that problem.