9/11 and the risk of corporate marketing

Distasteful or not?

AT&T has apologized for posting this picture on Twitter and Facebook today:

“We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy,” the company wrote.

But the Ad Freak blog notes that AT&T posted a similar themed picture last 9/11 and people liked it:

“‘Never forget,’ is incompatible with any hint of a sales message, even one as simple as the image of a phone,” AdFreak said.

  • jon

    At what point are we allowed to start forgetting?

    We aren’t remembering the Maine any more, so clearly there is a point where it is ok to forget… When will that be?

    • John Peschken

      My guess is when all the people involved in the tragedy and their children have passed on. That’s when it’s not so emotional for people any more. About 85 years then.