The inaccuracy of the self perception

Several kind readers have forwarded this video to me in the last few days and I’ve been too busy to get to it.

It’s from Dove, the people who have had a marketing campaign over the last few years that women’s self-image is often not what others see.

The company hired a sketch artist and had people describe themselves. He couldn’t see them.

“Will this make me use Dove soap? No,” Marketplace reporter Nancy Marshall-Genzer writes today. “But it’s nice that they’re trying to break away from typical beauty product marketing campaigns, which are usually designed to make women feel bad about themselves, so they reach for products advertised as solutions to their supposed beauty problems.”

More videos here.

  • BJ

    I don’t buy the soap in the house, but if I did I am more likely to buy it after watching this? Yes. But more likely that I buy the cheapest bar and call it good.

  • Robert Moffitt

    I think the point of this is to highlight the inaccuracy of female self perception. It would be interesting to repeat this experiment with men as subjects. Would the results be different? Frankly, I don’t know.

    I do buy the soap in the house, and I buy Dove for my wife, as she prefers that brand. Good old Ivory is good enough for me.

  • Alanna in WI

    I thought this experiment was inspired. I don’t know if I would be able to describe myself accurately. I was amazed at the extreme differences in perception though. I also don’t see it so much as an ad campaign as an extension of Dove’s goal to get women to feel more confident and better about their selves. I’ve been buying Dove forever. It’s so much better on my skin than any other affordable brand.

  • Miss Chris

    I posted this video on FB and received this excellent criticism:

    At first this video seems wonderful but dig deeper. Consider 1 Samuel 16:7 …For the Lord sees not as man sees: man looks at the outward appearance but the Lord looks on the heart.”………and then read the following quote.

    “At the end of the experiment, one of the featured participants shares what I find to be the most disturbing quote in the video and what Dove seems to think is the moral of the story as she reflects upon what she’s learned, and how problematic it is that she hasn’t been acknowledging her physical beauty: It’s troubling,” she says as uplifting music swells in the background. “I should be more grateful of my natural beauty. It impacts the choices and the friends we make, the jobs we go out for, they way we treat our children, it impacts everything. It couldn’t be more critical to your happiness.”

    Did you hear that, ladies? How beautiful you are affects everything—from your personal relationships to your career. It could not be more critical to your happiness! And while it could be argued that the woman was actually talking about how you feel about yourself or something, it is clearly edited to suggest that the “it” is beauty. I know we’ve been told it thousands upon thousands of times before, but I hope you heard that, girls: your physical, superficial beauty is the most significant part of who you are, and the most important determining factor in your life. And now I want you to hear this: that is a lie.”

  • Megan

    Dear Miss Chris,

    The criticism your post got on FB misses the point—it’s not beauty, it’s self-perception that is so important. And self appreciation.