This branded film certainly romanticizes the world of the graffiti artist. But is it art? Does it really make you think — as the movie’s taggers insist — when you see it? Does it have meaning and, thus, value?
ASOS Puma ‘Os Pixadores’ from Pulse Films on Vimeo.
The Brazilian film is branded by Asos Black, a clothing company. It’s risky marketing.
(h/t: Ad Freak)
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts where he was vice president of programming for Berkshire Broadcasting Company. Previously, he was an editor at the RKO Radio network in New York, and WHDH Radio in Boston. He was the founder of MPR News’ website.