Followup: The shaving-cream solution

Last week I posted about the way companies change packaging to make you think you’re getting more than you’re actually getting in their products. One example I used was a Gillette shaving cream product that doesn’t dispense 13% of what you pay for.

I wrote to Gillette about this and received the following “instructions” as a response.


• Make sure the container is in an upright position and held at a slight angle.

• To increase the product’s flow, rinse the nozzle well with warm water and try spraying again. Press down on the nozzle intermittently to reactivate the spray.

• To slow the product’s flow, reposition your finger tip so it rests on the last one or two treads of the pad. Because of the advanced technology, only a small amount of pressure is needed to dispense the product.

I hope this is helpful.

Thanks again for taking the time to write.

  • Mark Myers

    You’re holding it wrong.

  • Jon

    I don’t see how they are ripping any one off… They still manufacture everything that goes into the can, they get no extra profits if you buy the can and toss it in the trash 100% or 13%.

    Seems like an area where Every one is getting screwed by poor implementation of their packing, they look bad for trying to rip you off, and you don’t get to use all of the product you paid for.

    Though I suppose to get the can completely empty you could jump on a plane, and once you are at altitude, take a quick shave… lower pressure out side the can should help get more of the cream out… perhaps repeat the experiment in Denver…

  • Bob Collins

    //I don’t see how they are ripping any one off… They still manufacture everything that goes into the can, they get no extra profits if you buy the can and toss it in the trash 100% or 13%.

    Sure they do. They make more money because you buy a new can of shaving cream 13% earlier than they otherwise would. It would be zero-sum game only if there were no markup for what is, essentially, soapsuds.

    Also, it makes comparison shopping impossible because the price is based on the weight of the product provided. If there’s a can of another product, with the same amount inside, that fully dispenses, it becomes an unfair comparison.

  • joetron2030

    So, did their tips help?

  • Xopher

    I stopped using shaving cream ten years ago. The only way to not be ripped off by shaving cream companies. It’s a sham. You don’t need it, and in fact it’s bad for your skin.

  • http://ofbuckleyandbeatles.wordpress.com Drae

    I think I see the problem. When you combine shaving cream with “advanced technology” these sorts of issues are bound to arise.

  • Jeff

    I agree, Xopher. I never use it either. If I need some extra lubrication, I put a tiny amount of hair conditioner on my face. And I only shave every few days – even with longer hair, I don’t need anything but hot water. The lubricating strips on my three-blade shaver are pretty nice, but I can take it when they wear out and the blade is pretty (but not very) dull. Try it for a week, guys!

  • Sue

    Agreeing with Xopher up above. Ditch your shave cream and find out how to shave better.

    Check out Dr. Mercola’s suggestion for shaving on YouTube. My husband had a terrible time with shaving and irritation. He found Dr. Mercola’s suggestions very helpful.

  • Kevin

    I also stopped using shaving cream. If I shave right after I get out of the shower, I perceive absolutely no difference.

  • Jim Shapiro

    I shave with my Bowie knife. What’s shaving cream?

  • Shannon

    I found that the $1 shaving gel from the dollar store works like a charm. It’s in a plastic squeeze tube. It is a true gel so it doesn’t foam but sticks very well to the skin. Also, when you can’t squeeze anymore out of the hole you can cut off the end of the tube and get any remaining gel out out.

  • http://ofbuckleyandbeatles.wordpress.com/ Drae

    While thinking more upon “advanced technology” shaving cream dispensers, I couldn’t help but think of Jurassic Park.

    Bob, you may want to check the can for the extra weight. You might have a vile of dinosaur DNA.