Nonprofits get more air time on Rush Limbaugh show

From AdAge.com:

The boycott against talk-radio host Rush Limbaugh has some unexpected beneficiaries: nonprofits getting more ad time on his show. The United Negro College Fund, Big Brothers Big Sisters and the American Heart Association are among the organizations that had ads air yesterday during Limbaugh’s program

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Win McNamee/Getty Images

Dozens of companies have pulled ads, including Minnesota-based Select Comfort.

Media Matters is tracking, one commercial break at a time, whose ads are appearing on Limbaugh’s program in the wake of Limbaugh’s remarks about a Georgetown University student. A majority of the ads seem to be coming via the Ad Council, which distributes public service announcements.

  • Jim Shapiro

    Even arrogant hate filled junkie liars can be redeemed.

  • MikeB

    but not this one

  • kennedy

    Call me cynical, but the increase in public service announcements could easily be a PR strategy to paint the program as socially conscious.

  • William

    Public service announcements are simply a way to fill dead air. Some were for the Dept of Heath and Human Services. Or maybe Rush is suddenly pro-government.