The marriage is off, the dress has been spray painted

Fox 9 uncovered a fascinating story about an Edina bridal shop that closed, and destroyed its wedding dresses with spray paint, leaving wedding-gown experts aghast.

It would be fitting if wearing wedding dresses spray-painted with red X’s suddenly came into style.

Priscilla of Boston Wedding Dresses Destroyed in Dumpster: MyFoxTWINCITIES.com

Priscilla of Boston became a prominent wedding gown retailer after it made the wedding dress of Grace Kelly. There are 18 other stores around the country that also closed. But, so far, the Twin Cities location appears to be the only one where it’s confirmed the dresses were destroyed..

  • BenCh

    I have already started to see more news organizations covering this which makes me wonder what the company’s response is going to be and how quickly it will happen. I can sense a boycott of David’s Bridal coming on…

  • John P.

    $4375 for a DRESS! Only the 1% can afford that, so maybe that explains why they are going out of business.

  • rosanna

    How terrible for them to destroy beautiful wedding gowns. They maybe could have donated them and got a tax right off.

  • Greta

    I like the guy with the can of white spray paint…in hopes to salvage the red-tagged dress?

    If he is successful do you think he will keep the dress priced as a red tagged item or try to collect the original cost…( I didn’t say try to collect what the dress was originally worth?)

  • Jeanne

    Years ago I worked in the fine china and crystal department at Macy’s at MOA. When china patterns were discontinued and we could no longer sell them, we would go into the stockroom, don gloves and protective eyewear, and smash them into a large open barrel. I thought it was totally insane, but it was the same thing… a contractual obligation with the manufacturer that the goods could not be donated or whatever. I ‘m baffled by these type of policies and obviously don’t understand the words “capitalism at its finest.”

  • Sam

    I’m kind of surprised at the outrage around this story. Isn’t this standard business practice in a lot of industries? Don’t get me wrong – I don’t agree with it either, I just thought it was fairly common knowledge that stores do this. I worked at a “worldly” home goods store about a decade ago and we destroyed unsold goods as well (the items were either damaged enough that they wouldn’t sell or stock that had gone on clearance but still didn’t sell). My co-worker absolutely loved that part of her job because she got to take an ax to the wooden furniture and “get out her aggression.” She also broke anything glass, spray painted anything otherwise undamagable, ripped cushions and so forth. My understanding is that stores do it because simply tossing it out eats into their profits. People either keep the stuff and the company loses the potential profit OR people take the stuff and return it to the store and pretend that they lost their receipt.

  • Kassie

    They’ve done this with books for years too. Remove the cover and mail it back to the publisher, then recycle the book.

  • Bill H

    “My co-worker absolutely loved that part of her job because she got to take an ax to the wooden furniture and “get out her aggression.” She also broke anything glass, spray painted anything otherwise undamagable, ripped cushions and so forth.”

    Gosh Sam, I might be afraid to be alone in the same room with a person like that.

    Why reuse when we can abuse the bounty of the earth and it’s unlimited resources.

  • http://www.madkingthomas.com Tara

    Does anyone know what happened to the damaged dresses? I’m a choreographer and could use them, even with the red x’s.

  • Sam

    Haha, Bill. She was ordered to do it as part of her job duties. She was actually a very fun person to be around, definitely not a psycho. :)

  • Jim!!!

    Wouldn’t a red “A” be more effective?

  • kennedy

    “capitalism at its finest”

    Capitalism is about supply and demand. Destroying the unsold dresses protects the current balance of supply and demand, protects the perceived value of the designer(s), and protects profits for designer(s) and all the other stores selling them.

    Yes, it’s a shame to see a pretty dress get destroyed. It’s also a shame that salons sit empty when they aren’t busy. The needy should be able to get discounted makeovers in unfilled time spots.

  • Jeanne

    “capitalism at its finest” — we live in an extremely wasteful world that produces massive volumes of stuff, far beyond what could ever be bought or consumed, and which ultimately end up in landfills. So much for supply and demand.

  • ANnie

    //Yes, it’s a shame to see a pretty dress get destroyed. It’s also a shame that salons sit empty when they aren’t busy. The needy should be able to get discounted makeovers in unfilled time spots.

    Posted by kennedy

    Yes a makeover is what the poor need. How about decent employment?

  • BenCh

    I remember reading/hearing something about large sports leagues like the NFL and what they do with clothing such as Super Bowl Champions gear for the losing team. They used to go out and destroy them. Now they go and send them to places like impoverished Africa. It shouldn’t be hard to change this practice, but I guess that’s just the cost of business in America.

  • annie

    …and that is what the impoverished people in South Africa need, football jerseys and wedding gowns…brilliant!

    BenCh and kennedy must be social workers or work in the non-profit field in serving for the better of others.

  • obama&romney-are-traitors

    This little bit of greed is the tip of the iceberg. This sort of thing happens every single day. Read the book “The Waste Makers.” Rev 11:18. If you destroy the earth you will be destroyed.