The Vatican today said it will take legal action to block publication of a digitally altered image that shows the pope kissing an imam. It’s the advertising work of Benetton, the clothing company which has made a pretty good living by pushing the advertising envelope.
“We must express the firmest protest for this absolutely unacceptable use of the image of the Holy Father, manipulated and exploited in a publicity campaign with commercial ends,” Vatican spokesman Federico Lombardi said in a statement.
Benetton’s “United Colors of Benetton” as campaign was shocking in its time…
This latest campaign has a certain familiarity to it… minus the whole “kissing thing,” of course.
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts. He was senior editor of news in the ’90s, ran MPR’s political unit, created the MPR News regional website, invented the popular Select A Candidate, started the two most popular blogs in the history of MPR and every day laments that his Minnesota Fantasy Legislature project never caught on.
NewsCut is a blog featuring observations about the news. It provides a forum for an online discussion and debate about events that might not typically make the front page. NewsCut posts are not news stories but reflections , observations, and debate.