Those tap-tap-tap noises you hear are DVD coffin nails. Netflix is trying like mad to get out of the DVD business.
Peter Kafka of All Things D nails it:
Even though the majority of Netflix’s 24 million subscribers are still paying it to get DVDs by mail, Reed Hastings and company see themselves as Internet guys, not putting-discs-in-envelopes guys.
Now they’re making it even more clear, by raising the prices in a way that makes it much more expensive to get both Web streaming and DVDs from the service.
Netflix explains the rationale for the price hike in a blog post, but the short version is that it would like its DVD customers to move to the Web, or pay up. Doing so helps it cut down on discs costs and/or generate more money to help buy digital titles, which are only going to get more expensive.
Are you willing to ditch DVDs? Have you moved away from them already?