The oil company Chevron probably isn’t going to win any awards for public relations campaigns. Today it unveiled its “we agree” campaign, to try to convince people that it’s not just any oil company…
And it took opponents — believed to be the famed Yes Men – to crank out fake press releases and set up a fake Web site to mock it:
Here’s an example of the confusion being caused today. Is this press release real or fake?
Answer below the fold.
Among those sites getting fooled by the site was Southern California Public Radio, MPR’s sister operation in the region.
Some journalists are having an even worse day than Chevron.
About the blogger
Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts where he was VP of programming for Berkshire Broadcasting Co. He was an editor at the RKO Radio Network in New York, and WHDH Radio in Boston. He is the founder of the MPR News’ website. He is a private pilot and flies an airplane he built.