You are your license plate

Remember way back when people protected their privacy?

Wired.com has a story today about a new social networking site that links you with your license plate and eliminates one of the last vestiges of personal space: your car.

The article about bump.com is the type of story that makes you want to double-check that you’re not reading The Onion.


Thrower said the technology might actually be able to cut down on road rage, allowing drivers to constructively communicate with each other. Software is used to filter obscenities, and if you’re the passive-aggressive type you can leave a negative rating for a driver that follows them around online. Thrower assures us the rating will never be seen by insurance companies, which is a promise we sure hope ends up in writing somewhere.

Constructive communication with the person who just cut you off? Sure, that’s going to happen.

The promotional video focuses on all the good stuff — rescuing dogs and kids in cars, turning off an errant car alarm, allowing other drivers to tell you your brake light is burned out. What’s the down side? Other than the stalking, of course.

  • Ken Paulman

    If I sent a text every time I saw a driver doing something stupid, my thumbs would fall off.

  • Donovan

    Wonder how many people will cause accidents because they were trying to write down another car’s license plate number while driving?

  • Heather

    whoa! this is a cool idea! there have been lots of times i’ve wanted to tell a driver something. plus looks like they are adding discounts and services like AAA. i would def join.

  • Nancy

    love the idea!! Hopefully it will be available here in Europe too!! I wanna bump!!!!!!!!!

  • amaragie

    the technology is voice activated and therefore hands-free. the texting feature is disabled when in motion.

  • Dave Sours

    Two of the examples were brilliant:

    1) Guy drives off with the gas nozzle in his car (and doesn’t notice the separation from the pump?) and the witness chooses to text him rather than do something about the gasoline spewing all over the place. He even takes time to preface his message with “Yo!”.

    2) Guy sees someone breaking into a car and alerts the owner (possibly placing him in danger) rather than the police.

  • Cathy

    Some of the examples are just plain ridiculous. Besides the ones mentioned by Dave Sours, if you rear end someone, it’s your fault!