For all the effort we put into the process of buying a car, including making sure it makes a distinctive statement about who we are, the reality is that most cars pretty much look like every other car out there, which may be the unintended message we send these days, now that I think of it. We’re all pretty much like everybody else.
It wasn’t always thus.
On Tuesday, General Motors announced it would consolidate its brands, close some plants, and fire more workers. Its Pontiac brand, already dying, would be taken off life support. Goodbye, muscle cars.
The economic meltdown may well finish off the brands that gave us a pathway to the nostalgia. We have a looming nostalgia crisis. What will the next generation turn to 30 or 40 years from now?
What will we be oogling at over at the State Fairgrounds or on the streets of downtown St. Paul on those hot summer nights? Old Starbucks coffee cups?