CBS/CNET does a “reality check” on the auto industry, including the myth it says that Detroit was out of touch with the auto market by making trucks and SUVs.
Around the urban United States you find hostility toward Detroit because it makes so many trucks and large SUVs – 5.35 million in 2007. But they didn’t just make that many, they sold that many. We snapped them up. Should we have bought all of those? Probably not, but these are Wall Street-driven companies and the margins on trucks & SUVs were great business. For the consumer populace to wash its hands of any involvement in Detroit’s product plans is disingenuous.