Behind the scenes at NPR

npr_headquarters.jpg

The head of National Public Radio is taking a hike after a series of running battles with its Board of Directors. Juicy details — at least for Public Radio junkies — are in several locations.

Ken Stern’s primary crime, according to the Washington Post, is the expansion of NPR’s new media initiatives, which “riled station managers.” Allow me to translate: “We’re radio. What do we get out of this?” Do they have a point? There was a time when npr.org‘s purpose was to be an archive site for its radio offerings, which wouldn’t be put on the site until the last broadcast had cleared the Pacific Time Zone. Most local stations don’t get anything significant from npr.org. Compounding the problem may be a measure of “independence” NPR got by virtue of inheriting a fortune from former St. Paulite Joan Kroc.

Now, the organization has a fully functioning real-time site, and that helps local radio stations, how?

Rafat Ali at PaidContent.org says the tension between NPR and its affiliates was also evident a week or so ago at the Integrated Media Association conference, a gathering of mostly Web people from Public Radio stations.


The other issue which I learned about was the tension in the relationships between the top organizations like NPR and PBS, and the local affiliates, very much on the lines of what’s happening in the network TV industry (only in the former case, “revenues” get replaced by “funding”). These tensions are of course related to digital media, and who will lead the efforts, and how should they be presented. From what I heard, organizations like NPR and PBS are arguing that there should be a centralized aggregation effort, a bit like a destination site…while the affiliates resist these moves and want to make their own local sites as the destination sites.

That’s the problem Stern had, even as he doubled NPR’s audience. It’s also the problem his successor will face. Dennis L. Haarsager, NPR’s chairman, is that successor and he suggested to the New York Times that the squabble may not be over. He said he supported Stern’s emphasis on digital conversion, but “I don’t think everybody in the system would agree with him on that.” Haarsager’s memo to NPR staff is here. Haarsager says Stern’s leaving wasn’t over the digital issue, though, calling it “multidimensional,” without explaining what that means.

Haarsager, who’s a tech blogger and a native of Minnesota and South Dakota, has got quite a problem on his hands. Like newspapers, the radio industry is often torn between those who believe what’s worked in the past is what will work in the future, and those who believe there’s a media landscape that has to be acknowledged.

(Photo: Wikimedia)

  • http://ironic1.com Lawrence

    I can understand the small franchise (sorry, “member station”) wanting to be the destination site, but, let’s face it, most websurfers are savvy enough to realize when they’ve left one site and gone to another and smart enough to get back as needed.

    Content restriction based on California airtimes does irk me, though. Why not post it when it’s ready? It’s not like you are reporting news before it happens. I mean, you aren’t that good, are you?

  • brian

    When I heard this story on the radio this morning the first thing I thought was “the affiliates just need to have better websites of their own.” I guess I’m just spoiled by MPR.

  • http://minnesota.publicradio.org/collections/special/columns/loophole/ Jeff Horwich

    Great post, Bob.

    What exactly would affiliates (and, presumably, new management that is setting out to appease them) have NPR do? Seems like the bell is rung. Is NPR supposed to somehow pull down the content it has made available directly to listeners?

    Still, unless NPR figures out some magical way for listeners to pay for their content, they need the affiliates or there’s no revenue model. It’s a tough spot.

    The ultimate question for affiliates seems to be how they will get into the content game themselves. With the exception of a few places (like Chicago, where shows seem to rise and fall on a relatively rapid basis) public radio programming is pretty calcified. That attitude needs to evolve.

  • http://minneapolis.metblogs.com Erica M

    I think NPR providing all their shows via podcast/streaming online is absolutely something they should continue to do.

    I listen to Radio Lab via podcast and there’s always a blurb at the end that says that if you really like Radio Lab to please consider sending some money to WNYC. I wonder if there’s any data on whether or not that actually generates any donations.

    I admit to not being entirely clear on the relationship between MPR and APM. I am an MPR member and I’ve chosen to give money because I enjoy listening to MPR on the radio and because a lot of the podcasts I enjoy are produced by APM.