General Mills’ Big G cereals division, no slouch at marketing, may have gotten a marketing windfall from music’s Big G, Lady Gaga. But then again, maybe not.
Gaga’s latest video, “Marry the Night,” has a scene showing the pop sensation mostly naked and pouring what appears to be a box of Cheerios into her mouth.
As of Tuesday afternoon, YouTube reported the video had been viewed 10,918,294 times. It debuted only last Friday.
A rep for Cheerios tells us, the cereal company had nothing to do with the video — but it also has no plans to pursue legal action.
The rep tells us, “We feel that people express their passion in a lot of different ways … This was certainly a first!”
Maybe Gaga was inspired by General Mills tapping unrepentant potheads to promote brownies.
The real Betty Crocker question is this: How appetizing is it to see Cheerios stuck on sweaty skin?
Catch the 14-minute Gaga video here. View at work at your own risk.