Propel water, a division of Gatorade and PepsiCo, is running a fitness promotion this summer, offering “thousands of fitness prizes” to people who send the company a receipt from a “qualifying purchase” in Minnesota or Wisconsin through Sept. 30.
And to let you know just how authentic their drink is, Propel executives are putting up location-specific ads on billboards along Interstate 94. That means you, St. Paul, home of the distinctively historic and picturesque … Stone Arch Bridge?
This billboard is just west of Lexington Parkway, on the south side of the freeway.
Maybe they just want you to pedal the approximately six miles over to the bridge at St. Anthony Falls — in Minneapolis, not St. Paul — to work up a sufficient thirst for a “vitamin packed zero calorie water beverage.”
Pepsi’s customer service said they are looking into the matter.
UPDATE: Katie Montiel, a spokeswoman for Gatorade and Propel, said via email that they meant that: “While the campaign celebrates the entire state, it is centered in Minneapolis and St. Paul. We chose the imagery throughout the campaign as beautiful representations of the region, and did not mean to imply that specific image as St. Paul.”