The city of Minneapolis already uses a number of electronic delivery methods such as mass emails and online social media to broadcast snow emergency alerts. This year the city is going big. Billboards.
The city will use a dozen electronic billboards to announce when people should watch where they park their cars. The billboards are owned by Clear Channel. The company’s Outdoor branch president Susan Adams Loyd says the billboards are seen by lots of eyeballs.
“In fact, the dozen boards that will be used for this program will be seen by more than one million people throughout the community each day during those designated Snow Emergencies.”