See the new logo aimed at luring more people to Mpls

Mpls logo.jpg

Meet Minneapolis, the city’s convention and visitors bureau, has unveiled a new logo and website as part of an effort to attract more convention business and leisure travelers.

At a news conference in downtown Minneapolis today, Meet Minneapolis introduced the logo, which features the city’s skyline with reflections of four iconic buildings — City Hall, the IDS Tower, the Capella Tower at 225 S. Sixth St., and the Foshay Tower — as trees. The organization says the logo will be the visible mark of an overall brand position called “Metropolitan by Nature.” Meet Minneapolis says it will use the brand position to market and sell Minneapolis.

Mayor R.T. Rybak attended the event and said attracting conventions and leisure travelers to the city will help create hospitality jobs.

Meet Minneapolis hopes to increase the number of domestic and international visitors by 300,000, which would create 500 additional hospitality jobs in the city, according to the organization’s news release.

The new visitor website includes information on leisure travel, meeting planning and the Minneapolis Convention Center. It also has a way for potential visitors to create itineraries.

Here’s what the new website has to say about the new logo:

Sure, some cities scatter trees around buildings, but we have a park every six blocks. Rivers, lakes, parks, farmer’s markets, we’ve got them all. We’re really a city that is infused with and surrounded by nature. That’s why we chose “City by Nature.” Minneapolis truly is a city sprung forth from nature, as if concrete structures sprouted from the earth.

So, when you take a look at our brand new logo, you can see that it is a direct translation of the tagline. The green represents the energy and lights of the city, as well as the relationship of green with nature. The buildings represent the diversity Minneapolis has to offer, as well as a tribute to some of the most iconic buildings in the city (think you can identify which buildings are what?). The blue represents the many bodies of water we have in the city, and the trees are….nature. Obviously.

The coolest part about the logo? The reflection of it all. Look closely, and you can see the trees and buildings merging. The buildings are being reflected upon the blue water, and the reflection cast upon that water is the trees. This is the most direct tip-of-the-hat to “City by Nature,” as the city is really a park at heart. Pretty cool, huh?

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