Minnesota for Marriage, a group that supports a constitutional amendment to ban same-sex marriage, is trying to raise money off Target’s recent announcement that it will raise money for a group that opposes the amendment.
Minnesota for Marriage wants its supporters to give up to $100 to offset the up to $120,000 Target has pledged to raise for the Family Equality Council. To raise the cash, Target will be selling gay pride t-shirts throughout June.
Two years ago, Target was the subject of consumer backlash after giving to an organization that supported Republican gubernatorial candidate Tom Emmer, who opposed same-sex marriage.
This year’s t-shirt sale is an attempt to make amends with the gay community, wrote Minnesota for Marriage Campaign Manager Andy Parrish in the fundraising email. He said the company should be prepared for more alienated customers.
“Clearly this is to make nice with the homosexual marriage community for their donation to support Tom Emmer two years ago,” Parrish wrote. “It’s wrong for a mega-corporation to take sides in an important social issue that has nothing to do with its business objectives. In doing so, Target has alienated the strong majority of Minnesotans who support traditional marriage. They also risk alienating the overwhelming majority of their customers in the 32 states in this country that have voted to support traditional marriage.”