Pawlenty 2012 website looks to harness grassroots energy
Former Gov. Tim Pawlenty's exploratory presidential campaign is calling "Pawlenty Action" its official "grassroots action network." The website allows Pawlenty supporters to register personal information and earn points for everything from contributing to the campaign to recruiting friends and linking to Pawlenty on Facebook.
Pawlenty's new media consultant Mindy Finn of the Washington, D.C.-based firm Engage told Minnesota Public Radio News that more than 75 percent of grassroots political activity now takes place on the Internet, and that candidates competing against President Obama next year will need tap grassroots energy.
Pawlenty has already garnered considerable attention with highly produced short YouTube videos promoting his book, campaign stops and, most recently, the formation of his presidential campaign exploratory committee.
In addition to spreading the word about Pawlenty, visitors to "Pawlenty Action" can volunteer to help out with campaign work in the early GOP nominating states of Iowa, New Hampshire, South Carolina and Nevada.
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