Tom Horner’s Independence Party campaign for governor released its first TV ad this afternoon.
The 30-second spot features a tight shot on a face with one blue and one red eye, each pointing and moving in opposite directions. Horner narrates saying Democrats and Republicans have been looking too far to the right and left.
Horner was not on hand for the ad unveiling. His campaign manager Stephen Imholte told reporters the ad will start airing Sunday throughout Minnesota with an emphasis on the Twin Cities metro-area. He says two variations of the ad will follow and that the entire ad buy is costing more than $100,000. Imholte declined to say exactly how much the campaign is spending. He said the ads will run through mid-September.