Wetterling ad

Patty Wetterling –that’s Patricia Wetterling officially, I guess — is out with her new TV ad, which I think is the first.

Here it is.

What’s with the black and white? Ever notice in those “negative ads,” what they do with the photos and video of the “other ” candidate?

Yep, black and white.

What would been effective with this ad — if they really wanted black-and-white stuff — is at the end, when they put the picture of Wetterling up and she says “paid for by …” whatever — tkae her black and white picture and slowly have it become a color picture.